CRITIDA – Extra Virgin Olive Oil

Branding with cultural depth and contemporary aesthetics

For CRITIDA, we designed a packaging concept that functions as a carrier of identity, culture, and experience. The design expresses the product’s connection to the Greek land and translates the idea of quality into a clean and contemporary visual language.

The central element of the label is the female figure, a symbolic form referring to nature, fertility, and the timeless presence of olive cultivation in Greek culture. The minimal illustration, combined with olive branches, creates a strong visual identity with immediate recognition.

The color palette of white, black, and gold reinforces a sense of purity, quality, and premium character. The doy pack format offers a modern, flexible, and functional profile, supporting both user experience and shelf differentiation.

The design of CRITIDA integrates branding strategy, functionality, and aesthetic coherence. The packaging communicates values such as authenticity, care, Greek identity, and a contemporary approach to premium food design.

A project that reflects Leftgraphic’s philosophy:
branding with meaning, aesthetics with identity, design with purpose.