JU JITSU WORLD CHAMPION

The logo and visual system for the 2024 World Jiu Jitsu Championship, held in Heraklion, were designed to express the dynamic movement, inner control, and physical intensity that define the sport.

The creative approach balances geometric clarity with expressive form. The belt shape, combined with the globe, acts as a symbolic fusion of technique and the international scale of the event. Circular motifs appear throughout the system, referencing the flowing, rotational movements of jiu jitsu, while strict axes and clean lines bring a sense of discipline and focus.

Bold color choices and solid, legible typography ensure strong visibility and recognizability—both in digital environments and in physical applications.

The identity evokes energy without losing formal precision; it merges the intensity of physical performance with visual clarity, forming a system that captures the spirit of jiu jitsu: purposeful motion and disciplined character.