At Leftgraphic, we undertook the design of the Karapidakis Winery logo, capturing the very essence of wine creation as perceived by the family.
The visual narrative begins with the ripe, vibrant bunch of grapes, which stands out in its fullness, reminiscent of a human heart – the origin of creation.
At the heart of the logo, the berries gradually transform into drops, a perpetual flow symbolizing the alchemy of winemaking, the patience, and the art that turns the fruit of the land into the precious essence of the harvest and labor – the very core of the wine.
The harmonious curve that frames the whole design resembles an embrace, highlighting the family character of the business .
The founding year, 2020, marks the beginning of a new generation in the art of wine, based on traditional values with a contemporary approach.
Through the symbolism of the logo, the journey of every drop of Karapidakis family wine is highlighted, while each label carries the responsibility of this name.