Marine Environment, Coastal Threats and Fisheries

At the heart of the visual identity of the program ‘Marine Environment, Coastal Threats and Fisheries’ lies a logo that is not merely a symbol, but a condensed narrative of the urgent work it undertakes. Designed with sensitivity and insight, this logo serves as a visual beacon, directing attention to the critical challenges facing our seas and coastal communities.

The dominant presence of blue and red is no coincidence. The deep blue evokes the vastness and life-giving power of the marine environment, while the touches of red introduce a sense of urgency, underscoring the threats that disrupt its balance. The dynamic interplay of these two colors creates a visual tension that reflects the critical nature of the situation and the need for immediate action.

At the core of the logo, the abstract depiction of the marine landscape with waves and marine creatures, such as the dolphin, is not simply decorative. It symbolizes the rich biodiversity that is at risk and the inseparable connection between the marine environment and coastal regions. The presence of a fishing boat directly incorporates fisheries, a crucial sector that is central to the program’s efforts for sustainable practices.

The circular arrangement of the central icon can be interpreted as a threatened life cycle, but also as the holistic approach of the program to address challenges through collaboration. The strong contrast between the colors and shapes ensures recognizability and effective communication of the message.

Overall, the logo of the program ‘Marine Environment, Coastal Threats and Fisheries’ is a powerful visual tool. With its simplicity and dynamism, it manages to condense the complexity of the challenges and the hope for collaborative solutions. It is a visual declaration of the commitment of the 22 coastal and island FLAGs (Fisheries Local Action Groups), with the Heraklion Development Agency SA (ODA) as the coordinating partner, for the protection of the marine environment and the assurance of a sustainable future for coastal communities.