Critida asked us to redesign its logo, visual communication and all of the packages. He asked the new designs to be elegant, simple, and above all, to mark their place of origin. Crete.
The whole concept was based on the Cretan – Minoan culture, the history, and the Cretan tradition to produce olive oil for thousands years. We designed the logo in that direction by including the Minoan labyrinth, the form of the olive fruit, and the first letter of the word Critida. Then we designed a font by analyzing symbols of Linear B (Minoan writing). From the Minoan era until the present, the oil was kept in clay pots. So we were led to the use of clay bottles. The illustration of the symbols of each product consists a complex of raw material (leaves and olive fruits) and the first letter of the product name. The design was done by the method of engraving on linoleum to be able to attribute the sense of the etched symbols of the Minoan era.